How To Find A Good Domain Name On The Secondary Market

Posted By on Sep 29, 2010 | 2 comments

You had a great idea for a new website and you immediately hurried off to search for a domain name at a registrar like GoDaddy or Namecheap…only to find you can’t come up with a related domain name that’s actually available. It’s a situation most webmasters have found themselves in at one time or another. So what do you do? Often times, you end up buying a domain name you’re not all that happy with. Next time this happens to you, try checking out the secondary market before you give up on finding that perfect gem.

GoDaddy Auctions is sort of like eBay for domain names. Although domains there can go for tens of thousands of dollars, don’t let that discourage you. There are thousands of domain names available for much, much less than that. Some are even cheaper than the typical annual renewal fee so you may even find one for less than ten bucks. If your budget will allow you to spend a few hundred dollars or so, there are some great two and three word dot coms available in that price range. Many of these domain names are several years old, so you may even get the advantage of having an aged domain.

It’s easy to narrow the field of available domain names using GoDaddy’s flexible search feature. You can plug your keywords into the search box and find domains that begin with, end with or simply contain your selected keywords. You can narrow the range even more by selecting a minimum and maximum price. You can also choose to look at only certain domain extensions like .com and .net.  This can be a great way to find some good niche type domains. To show you how easy it is using a niche like dog training, I entered the words “dogtraining” in the search box, set the keyword parameters to “contains”, selected a price range of $100-$500 and chose to show only .coms and .nets. A sample of the results is shown below.

Looking at that list, I see some good opportunities if I were planning a website about dog training. would be especially attractive to me and at less than $300, it wouldn’t break the bank if you were expecting your site to make a decent monthly income. What about doing a site targeting cow dogs? would be perfect!

I did another search using “homeinspect” as the keywords to search domains targeting the home inspection niche. wouldn’t be a bad domain name at all for the home inspection market and if I were targeting the New York City area, would be an extremely targeted keyword rich domain.

Before you can place a bid or purchase a domain at GoDaddy Auctions, you’ll have to sign up, but it’s only five bucks a year. Purchasing a domain is easy because GoDaddy handles the transaction for you. You simply pay GoDaddy and they take care of getting the funds to the seller. Then, the domain pops up in the domain manager of your GoDaddy account. It’s that simple. The next time you’re having trouble finding a good domain name, you should head on over to GoDaddy Auctions and take a look. You might be surprised at what you find.


  1. I thought the practice of buying up domain names other people might want had gone out of vogue… unless these are just the leftovers from when it was de rigueur

    Post a Reply
    • I think you are referring to the practice of cyber-squatting, which isn’t what this article is about. Domains are available on the secondary market for lots of reasons. I have several domains in my inventory that I may not ever actually develop. Sometimes you have a great idea for a website and you go grab a domain for it but then you never get around to developing it. That’s not cyber-squatting.

      The secondary market is a great way to make some money off your undeveloped domains and it gives others the opportunity to find some great domains that they can’t go and register. It’s just like eBay where people sell items they no longer use anymore and others buy them because they can’t find them anywhere else.

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